Learn How To Create New Customers From Your Website
Every business wants more customers, but what they don’t realize is how simple it actually is. Although there are several key factors that play a role in creating new customers, here are five easy ways to improve your website so it will aid in generating new customers for your business.
1. Professional & User-Friendly Design
The first step to creating new customers from your website is your website’s design. The design is what a potential customer will see when they look at your website. If it’s ugly, out-dated, or simply just not working properly, they’ll click the back button immediately and find a different business.
However, if your website is visually appealing, professional and quick to load, they’ll spend a couple seconds more seconds to look at it before deciding to go back or stay.
This is your businesses first impression to them, and as we all know, a first impression is everything. They don’t know your business, so they will judge you based on your website. If it looks the same as others they have seen, chances are they will click the back button and find something better. If they see your site is different from the rest, easy to navigate and user-friendly, you’ve completed the design phase and they are now looking at photos and reading the content.
The more people that stay on your site to browse or learn more about your business, the better chance you have of converting them into a paying customer.
2. Make Your Contact Details Visible
Once your site loads, one of the first things that should stand out is a way to get in touch. The potential customer should find a button or link to your contact page within seconds so they can contact you if needed. If they have to search around your site, or it’s not prominently displayed, they may look for someone else.
One of the most important pieces of contact information is your phone number. It should be visible once your website loads without needing to scroll or click a button.
This is important on all internet capable devices such as a desktop computer, laptop, tablet and cell phones. If your website doesn’t have a “click to call” button or phone number on your mobile website, then your business could be missing out on hundreds of calls a year! If your website is not mobile-friendly, then you need to update that immediately!
Over 46% of searches are done on a mobile device, and if your website isn’t mobile-friendly, they’ll find one that is. Search engines now choose to display websites that are mobile-friendly above website that is not, so you are most likely losing customers as well because of it.
If a potential customer is using their phone to search for a service you offer, chances are they need them, right? Otherwise, why else would they be searching? If they can’t touch your phone number in a few seconds once your site loads to call you, wouldn’t you say that’s a pretty big deal? Your business could be missing out on hundreds of calls due to the simple fact they can’t find or touch your phone number to call you!
3. Search Engine Optimization
The most important aspect of creating new customers for your business is search engine optimization. Search engine optimization is essentially optimizing a website for several searches so search engines will rank your business for them. If the site isn’t optimized enough, it won’t be on the first page. If your current company uses methods that are frowned upon by search engines, your website may not even show up at all!
If your website doesn’t appear at the top of search engines for key searches in your area, you’re losing customers. Period! It’s a proven fact that any business listed at the top of search engines will receive more visitors than a competitor on page 2 through SEO alone.
Just think about it. When was the last time you went to the 6th or 7th page when you were searching locally for something? If you needed to find a plumber, would you look past the first page when there are 10+ qualified plumbers in your area? No, you wouldn’t. The plumbers located on the second page of search results get little to no new customers from their website from search engines.This same concept applies to your business. If you’re not on the first page of search results, your business is virtually invisible online!
This same concept applies directly to your website and business. If you’re not on the first page of search results, your business is virtually invisible online!
4. Professional Written Content
After a potential new customer finds your website, they’ll typically browse the site and read a little bit about the service they’re interested in. If the text isn’t written well, contains several spelling or grammar mistakes, they might think twice about contacting you.
Having good content on your website that specifically explains the services you provide is important to create a strong relationship with your potential customers.
5. Customer Reviews
One of the final things that will help your website generate new customers is having — and continually receiving — positive reviews. According to a survey, 90% of customers say buying decisions are influenced by online reviews.
Let’s say you’re a potential customer searching online for your type of business in your area, and you see 3 different businesses pull up. The first one says 23 reviews, 4.8 stars. The next one says 6 reviews, 4.3 stars, and you see another after the second one that says 89 reviews, 4.6 stars. Which one would you click?
Most people, although it’s the third result, would click the business with 89 reviews. After search engines see these click through rates, your business could easily overtake the competition moving into the first search result, which would give you thousands of more visits a year, resulting in an increase of new customers.
We can build custom web applications to automatically send your customers a pre-formated message asking for their feedback. If they agree to send their feedback, they’ll be asked to rate their experience. If it was positive, after they submit their feedback, they’ll be asked if they would like to leave a short review. This automated process allows your business to get more positive reviews faster than your competition.
With more positive reviews, your business will start getting a lot more attention from search engines which positively impacts your online presence. When it coms to positive reviews, more is better and you can never have enough.
When the next best businesses in your area have less than a quarter of the reviews you do, there is no competition anymore.
ARE NEW CUSTOMERS ABLE TO FIND YOUR BUSINESS ONLINE?
There are people searching right now for services you offer, and the businesses that have out-dated websites that don’t rank on the first page are losing an enormous amount of business. Is your business one of them?
We provide free SEO consultations here. We want to make your business dominate the competition by revitalizing and optimizing your online presence.
Are you ready to start generating new customers from your website?