Pay Per Click Management Company in Jacksonville, FL
What is pay per click you may ask? Well, it’s a type of adverting where you pay a small fee for each click. If no one clicks your ad, you pay nothing. If one hundred people click your ad, you will have to pay for those hundred people. The cost for each click varies on which industry you are in and how competitive your market is.
Pay per click is for businesses, large or small, who want to create more business from the internet. However, not everyone should set up or manage their own campaigns. It might not seem like there is a lot involved when setting up a campaign, but there is. Quite a lot, actually, and you may end up spending hundreds of dollars without generating any business from it.
The first step in setting up a PPC campaign is deciding the goal of your ad. Goals can vary, but they are most commonly leads, sales or collecting emails.
The next step is figuring out where you’re going to be running your ad. You have Google Adwords, Bing Ads (which also delivers ads on Yahoo!), Facebook Ads and much more. This ultimately depends on the goal, but let’s go with leads or sales as an example.
If you have a larger budget, chances are you’ll go to Google Adwords where you’ll pay top dollar. This is because Google Adwords is the most competitive due to the fact that more searches that fit your needs are done on Google. If you’re more budget-conscious, you’ll lean towards Bing and Yahoo! or Facebook. Typically, their cost per click is a little lower than Google Adwords due to the fact that they have around 30% of the market share and Google has the rest. This will result in less competition for the keywords you’re targeting but also less search volume, so you won’t get as many clicks per day.
After you have decided on a platform, you’ll have to create an advertisement and select the keywords. If you don’t know what you’re doing, you’ll end up spending your entire budget while creating a little to no new business.
Once you’ve created your ads, you need to create a landing page specific to your PPC ad. This step is crucial to show exactly the number of new customers your pay per click campaign generated. Not only are we able to track the number of new customers, but we are able to improve your conversion rate. By optimizing several elements on your landing page, we can generate more customers from the same amount of clicks to maximize your return on investment (ROI).
After your ad has been running, it doesn’t just go on auto-pilot. Your PPC campaign constantly needs to be monitored, optimized, keywords changed or paused, and more. Your campaign needs to be continually optimized as well as the landing page again to get the best results. After each optimization, you will need to keep running tests to find the best performing ad and landing page. Managing your PPC campaign is a constant task.
As far as Facebook Ads go, they are extremely versatile. You’re able to target almost anything from age and location to what you want your customers to like. This makes local businesses thrive, yet struggle the ad isn’t set up properly. Your budget will be reduced to nothing within a few days if you don’t set up your ads properly, as with any platform.
If you’re interested in running a PPC campaign, click here to contact us.